As a creative strategist, my goal is to blend creativity with strategic thinking, developing and executing marketing and branding campaigns that are as intentional as they are compelling. My culture shapes the way I think: the insights I notice, the moods I pick up on, the ways of living I understand. I am a passionate creative from Uruguay's vibrant and diverse landscapes.
My journey as a creative is deeply rooted in the rich cultural tapestry and spirited traditions of my homeland. From the rhythmic beats of cumbia and tango to the colorful festivals that light up our cities, every element of my work is infused with the soul of the South.
Day to day, thinking strategically means analyzing market trends, consumer behavior, and competitive landscapes. Then, translating those insights into messages and visual content that genuinely resonate with the people they're meant to reach. Throughout it all, my Hispanic roots remain a guiding lens, shaping how I see audiences, culture, and the stories worth telling.
Our proposal was selected as the winning project by the real client, who considered it alongside their own team's work. This was the last task of the Creative Strategy bootcamp at Miami Ad School.