Intuit QuickBooks

Intuit is a multifaceted brand ecosystem, encompassing multiple channels, sub-brands, products, and services, each with its own voice, audience, and creative opportunities. Our work involves constantly developing fresh ideas and creative concepts around key tentpole moments, product launches, seasonal campaigns, and brand initiatives. From brainstorming and storytelling to hands-on production, we travel across the country to meet small business owners and product experts, capturing authentic stories and creating engaging social media content that brings the brand's products, people, and purpose to life. The process spanned the entire creative journey, from pitching ideas and briefing content creators to editing the final assets, including everything from titles and copy to music selection, and presenting performance reports to the client.

MY ROLE >>>
As a Digital Creative, I work on the creative process from ideation to final execution. I continuously identify emerging trends, cultural conversations, and relevant moments to develop timely, engaging content opportunities that connect the brand with its audiences. My role spans concept development, scriptwriting, creative direction, and hands-on production, including planning and coordinating shoots, traveling to capture stories, directing on-camera talent, and filming content. I also oversee the post-production process, editing and refining the final assets to ensure each piece of content is engaging, platform-ready, and aligned with the brand's voice and objectives. From the first idea to the final edit, I'm involved in bringing creative concepts to life.

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