Lilly

Creating content for this brand meant identifying key moments month by month, developing ideas that were relevant to both the audience and the brand, and giving each one a modern, social-first approach tailored to the unique language of Facebook, Instagram, and TikTok. The process spanned the entire creative journey, from pitching ideas and briefing content creators to editing the final assets, including everything from titles and copy to music selection, and presenting performance reports to the client.