MY ROLE >>>
For this campaign, I led the ideation and development of the social content, creating four 15-second stories featuring the same characters from the TV spot. My role spanned the entire creative process, from developing concepts, scripts, storyboards, and moodboards to bringing each piece to life in production.
I also developed the campaign’s digital banners, carousels, and visual assets, overseeing everything from copy, headlines, and layouts to the execution on set. This included directing and collaborating with the photographer and camera director to ensure the final work stayed true to the creative vision across every touchpoint.
