PEPSI: Social Trends

In this campaign, Pepsi continued to play with the idea of the debates and conversations that happen around food. Our task was to tap into social media trends and cultural conversations, turning them into timely, engaging content that resonated with Hispanic audiences. The work was designed to feel native to social while keeping Pepsi at the center of the conversation.

MY ROLE >>>
My role in this project was focused entirely on the creative process, from identifying relevant social trends and cultural moments to translating them into ideas that felt authentic to both the brand and its audience. I then developed those ideas from initial concepts through scripts, mockups, and creative executions, ensuring each piece was strategically grounded and built for social.

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